Welcome to PPTPOP.

PPTPOP is the place where you learn how to make presentations and pitches that persuade and close more deals.
I’m Clemence Lepers.
When I was a kid, I looked like this:

little clemence

Today, I look slightly different but I still like wild mushrooms (and lobster rolls).

I’ve got a ton of content here – articles, books and courses, all aimed at giving you the knowledge to turn your words, pitches and presentations into powerful weapons of persuasion that get you more of what you want.
And also aimed at helping you growing professionally and personally.
You don’t have the time to read it all at once, so it might be helpful to only read blog posts that match your goals.
Please choose your desired goal below.
I want to…

Strategies for sales pages, emails and ads


High impact presentation skills 

Steal my best strategies for developing effective presentations, fast.


PowerPoint templates


Inspiration

donkey to unicorn
Successful people do one thing very well:
They invest in themselves.
And because it’s hard, requires time and commitment, they get incredible results most people will never get.
When you want to learn something new  and get out of your comfort zone, you have two choices:
1) Learn how to do it yourself
2) Hire the best experts to show you the way (read books, attend conferences, meetups or take trainings and online courses)

Solid online courses

I think you’ll agree with me when I say:
There are a lot of options out there and that’s not always a good thing.
How are we supposed to know what’s good for us?
That’s why I have created a solid guide of the best presentation skills training courses available online. These courses will help you improve your presentation skills, and most importantly, get the results you’re after.
My favorite and most helpful online presentation courses from around the web all in one place (so you can influence, sell and make an amazing impression).

Game-changing books

Books change the way you think about the world.
Why?
Because they  make you think in a new and more informed way.
Think about it:
Where else can you spend the cost of a movie ticket to learn in a few hours what took an author years or even decades to figure out?
And when it comes to educating yourself,  there’s no need for you to read hundreds of books – just the best.
So if you feel inclined to become a better version of yourself, here are my favorite books in the areas of psychology, copywriting and business.
Each book I recommend is jam-packed with actionable, practical information you can use APPLY right now.
No fluff. No B.S.

What the pros read: 4 books every smart marketer has on its bedside table

Don’t know what to read?
Here are my 4 favorite books of all times (along with the reasons why).

How to Win Friends & Influence People

dale-carnegies-how-to-win-friends-and-influence-people
This is people-skills resumed.
In one book
A true masterpiece.
No wonder why it has sold over 30 million copies world-wide…
What you’ll learn:
  • Three fundamental techniques in handling people (and important principles such as “Speak ill of no man and speak all the good you know of everyone”). Explained, illustrated.
  • Six ways to make people like you. Twelve ways to win people to your way of thinking.
  • Crisp anecdotes of historical figures, leaders and everyday folks that’ll help you visualize how you can apply these techniques.

Ca$hvertising

ferrwergger

Here’s the thing:
Your sales copy is the shortest path to making more sales.
So if you had to read one, only one book to help you write ad copy that actually transforms more prospects into buyers, then read this one.
What you’ll learn:
  • How you can tap into the desires that all humans are naturally born with.
  • A framework for applying +100 psychology-backed principles, methods and techniques that influence people to read your ads…and buy like crazy.
  • How to write attention-grabbing headlines from the get go, push your prospect’s hot buttons in every ad, email, or letter and much more…
It’s one of best book on advertising I’ve ever read. This book is literally so good that I want to leave it off this list and keep it to myself.

The Adweek Copywriting Handbook

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Our friend Joseph Sugarman is a legendary copywriter (I hope “friend” is OK for you – Joe :).
In The Adweek Copywriting Handbook, Joe explains how to construct brutally-effective copy in the most methodical way.
What you’ll learn:
  • A process for writing great copy, from start to finish.
  • The anatomy of a an effective ad (with examples).
  • 29 psychology triggers that push people to buy (and exactly how to use them).

Business Model Generation

bmg
A book about how to build a solid business model (business model = create value + make money out of it)
What you’ll learn:
  • The core components of business models. Various business model patterns explained, with case studies of actual companies (Google, Apple, Skype, etc).
  • A take-you-by-the-hand process for you to actually design your own business model, with techniques you can use on the spot. Use them at the office, in a workshop, or with your partners.
  • How to challenge your existing model, and examine deeply the environment in which it functions (I’ve summarized this awesome framework in this post right here).
Get this book is you want to build a business or challenge your existing one (e.g. identify new ways of generating income, changing your organization, redefining your value proposition and offer…).
Side note:
If this is something that interests you, then you might to start with reading this step-by-step case study. It basically show you how Airbnb’s business model works, step-by-step  — on the basis of the blueprint provided in the book.