Welcome to PPTPOP

I’m Clemence Lepers.
When I was a kid, I looked like this:

clemence

Today, I look slightly different but I still like wild mushrooms.
I’ve got a ton of content here – articles, books and courses, all aimed at giving you the knowledge to turn your words, pitches and presentations into powerful weapons of persuasion that get you more of what you want.
And also aimed at helping you growing professionally and personally.
You don’t have the time to read it all at once, so it might be helpful to only read blog posts that match your goals.
Please choose your desired goal below:

“I want to read value-packed articles to educate myself”.

Strategies for sales pages, emails and advertisements that work

High impact presentation skills 

Steal my best strategies for developing effective presentations, fast.

PowerPoint templates

Inspiration

“I want to read game-changing books to accelerate my learning and invest in myself”.


Game-changing books

Let’s get straight to the point:
Books change the way you think about the world.
Why?
Because they  make you think in a new and more informed way.
Think about it:
Where else can you spend the cost of a movie ticket to learn in a few hours what took an author years or even decades to figure out?
And when it comes to educating yourself,  there’s no need for you to read hundreds of books – just the best.
So if you feel inclined to become a better version of yourself, here are my favorite books in the areas of psychology, copywriting and business.
Each book I recommend is jam-packed with actionable, practical information you can use APPLY right now.
No fluff. No B.S.
So start by picking the ones that interest you the most, and dig in.
Click here to check them out.

What the pros read: 4 books every smart marketer has on its bedside table

You don’t know what to read but you want to invest in yourself now?
Good.
Here are my 4 favorite books of all times (along with the reasons why).

How to Win Friends & Influence People

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This is people-skills resumed.
In one book.
A true masterpiece.
No wonder why it has sold over 30 million copies world-wide…
What you’ll learn:
  • Three fundamental techniques in handling people (and important principles such as “Speak ill of no man and speak all the good you know of everyone”). Explained, illustrated.
  • Six ways to make people like you. Twelve ways to win people to your way of thinking.
  • Crisp anecdotes of historical figures, leaders and everyday folks that’ll help you visualize how you can apply these techniques.

Ca$hvertising

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Here’s the thing:
Your sales copy is the shortest path to making more sales.
So if you had to read one, only one book to help you write ad copy that actually transforms more prospects into buyers, then read this one.
What you’ll learn:
  • How you can tap into the desires that all humans are naturally born with.
  • A framework for applying +100 psychology-backed principles, methods and techniques that influence people to read your ads…and buy like crazy.
  • How to write attention-grabbing headlines from the get go, push your prospect’s hot buttons in every ad, email, or letter and much more…
It’s one of best book on advertising I’ve ever read. This book is literally so good that I want to leave it off this list and keep it to myself.

The Adweek Copywriting Handbook

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Our friend Joseph Sugarman is a legendary copywriter (I hope “friend” is OK for you – Joe :).
In The Adweek Copywriting Handbook, Joe explains how to construct brutally-effective copy in the most methodical way.
What you’ll learn:
  • A process for writing great copy, from start to finish.
  • The anatomy of a an effective ad (with examples).
  • 29 psychology triggers that push people to buy (and exactly how to use them).

Business Model Generation

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A book about how to build a business model (a business model describes how your business makes money).
What you’ll learn:
  • The core components of business models. Various business model patterns explained, with case studies of actual companies (Google, Apple, Skype, etc).
  • A take-you-by-the-hand process for you to actually design your business model, with techniques you can use on the spot.
  • How to challenge your existing model, and examine deeply the environment in which it functions (I’ve summarized this awesome framework in this post right here).
Get this book is you want to build a business or challenge your existing one (e.g. identify new ways of generating income, changing your organization, redefining your value proposition and offer…).
Side note:
If you’re interested in business models, you might want to read this step-by-step case study first. It shows you how Airbnb’s business model works, step-by-step  — on the basis of the blueprint provided in the book. You’ll be able to better assess if Business Model Generation is a good fit for you.

 

“I’d like to learn actionable strategies to help me turn more leads into paying customers “.

The Advanced Copywriting Strategies for Online Sales

Are you struggling to convert more prospects into customers?
Do you want to make more sales?
If you answered yes to one of these questions, then read on.
The course that I’m presenting below teaches you how to write copy that sells your products and services like freshly baked donuts, step-by-step. 
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The Advanced Copywriting Course is a self-paced online program with 124 lectures and 7 hours of content, designed for entrepreneurs, sales people and biz owners willing to turn more online leads into buyers.
Imagine forever improving one of the most important skills you can learn in marketing (yes, sales copy is the QUICKEST way to make more sales because it’s the first thing your prospects see when they land on your web page,).
Imagine forever being able to write words that naturally connects with people, get them excited and bring you more sales from your pages – almost automatically.
Here’s a small sample of what’s inside the course:
  • The exact mindset behind great persuasive writing (and how you can use it to your advantage).
  • How to write sales pages that attract your ideal buyers and repel those who will never buy from you.
  • Step-by-step strategies to help your customers “realize” why they need your product. And much more like case studies, worksheets, word-for-word scripts…
I’ve personally completed done this course and warmly recommend it to you if:
  • You’re selling solid products or services you’re proud of and you want to promote them online, through your website, email and sales pages.
  • You want to unlearn traditional, lame marketing taught by agencies.
  • You want to make more sales from your pages.
If you’re interested in learning more, then check out the Advanced Copywriting Strategies Course.
Life-time access, 30-day money back guarantee. Invest the cost of a meal in this course today, and forever you’ll have a skill that could change your financial life.