Today, you’re going to learn 190 proven advertising words that’ll help you write irresistible sales copy for ALL your marketing materials (and outshine your competitors along the way).
But that’s not all:
You’ll also get a simple, 3-step process that’ll help you get the most out of these marketing words, along with A LOT of real-world examples.
So if you feel like writing persuasive sales copy that gets you more sales from your pages, let’s jump right in…
190 Advertising Words and Phrases
This article is for:
First things first…
I’ve broken down the article below in 3 parts. Make sure you read them all to get the most out of it (having the marketing words won’t help if you don’t know how to use them).
Don’t skip on this:
Great copywriting is about crafting content that causes readers to take a specific action.”
So what do you want your prospects to do with the piece of content you’re writing?
Here are various examples:
– Subscribe to your email list
– Contact you for more details
– Order your crispy nachos box right now
“Uh, Clemence, but what happens if I don’t want them to take any specific action right now”.
In this case, you’ll at least want them to feel something, right?
Like, “Oh this company looks awesome. THESE are the guys I want to work with!”. Or: “Uhhh, I feel so overwhelmed, I don’t know where to get started to earn money online…”
That’s where you move on to step 2.
This second step is about defining the emotions tied to the action we want people to take.
The way we’re going to be classifying emotions today is rooted in our psychology buddy named W. Gerrod Parrott (WGP) who came up with the emotion groups’ tree structure.
What W. Gerrod Parrott’s basically tells us is that they are 6 primary emotions that are tied to several secondary emotions. Long story short, these emotions are:
Today, we’re going to be focusing on:
Love…AKA words that make people feel happy, alive (e.g. health/food related products)
Joy… in two ways:
Trigger words that inspire and empower (great for calls-to-action)
Trigger words that make people feel safe + trust you (e.g. introducing products / services in a benefit-oriented way)
Sadness...words that get them confused or overwhelmed (good to get them realize they’re missing out)
Surprise (curiosity)…AKA words that irresistibly get them to wanna learn more + take action
Now, here are your two action items:
1) Think: “How do I want my audience to feel?”
2) List the primary + secondary emotion(s) that pop in your mind. It could be various emotions at the same time.
Our 190-items-long list of persuasive words is broken down as below:
Just click on the section that is tied to the emotional state you want to evoke.
- Are you ready to…
- Believe in you
- Scale up
- Take action now
- Up to you
- What you would do if
- What would change if
- A helping hand
- Cancel anytime
- Cheat sheet
- In good company
- No obligation / catch / questions asked / risk / strings attached
- Right for you
- This works
- Try (before you buy)
- Are you struggling
- Do you feel stuck with
- Holding you back
- Get stuck
- Mental barriers
- No excuse
- Pass you buy
- The lies of…
- The tragedy of…
- They say…
- You know that feeling when
- You’ve been told
- Are you ready to
- Brutal truth
- Don’t miss
- Find out
- Have you ever wondered
- Have you heard
- Here’s how to find out more
- I have some bad news
- Learn how
- Little known
- Off-the record
- Sneak peak
- No one talks about
- What no one tells you
- What ___ wont’ tell you
Here are a few additional proven, catchy words for advertising.
- Amazing (“Amazing new app that tracks all your calories”)
- Anouncing (“Announcing the hottest list of persuasive words and phrases that work”)
- At last (“At last, a bakery that uses only organic flour”)
- Can you (“Can you be sure your child won’t get kidnapped?”)
- Free (“Free report shows you how to take your site to the first page of Google in 30 days”)
- Here’s (“Here’s how you can save hundreds on grocery shopping”)
- How (“How to get a ripped body in 90 days or less, guaranteed”)
- If you (“If you hate spending time cleaning your house, what’s following brings good news!)
- Introducing (“Introducing New York’s only lobster roll that will make you kill for more”)
- Just released (“Just released: Psychologist’s study reveals little-known secrets…”)
- New (“Powerful new webinar teaches you how to create a passive income stream in 60 days”)
- Now (“Now you can have the body you’ve always wanted”)
- Look! (“Look! Now you can buy pop corn machines at the wholesale price”)
- Presenting (“Presenting the easiest way to learn Excel”)
- Starting today (“Starting today you can dance better than 98% of people”)
- This (“This new invention stops any attacker in his tracks”)
Source: D.E. Whiteman. “Psychologically Potent Headline Starters”, 98. Cashvertising.
Because we often need inspiration when writing sales copy, here are several real-world examples + which emotions they relate to so you can get your juices flowing.
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