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Sales & Marketing

190 Dangerously Powerful Advertising Words

By March 15, 2023March 29th, 2023No Comments

Advertising Words

Today, you’re going to learn 190 proven advertising words.

Inside this article, you’ll get:

–  A giant list of words and phrases to write irresistible sales copy (and outshine your competitors along the way).
– A simple, 3-step process that’ll help you get the most out of these marketing words, along with a lot of real-world examples.

Let’s jump right in…

190 Advertising Words and Phrases

This article is for:

✅ People who need words of persuasion to feed their brain when writing copy
✅ Biz owners willing to know how to craft effective advertising copy that actually sells
✅ You, because you want to connect better with people, get them to act and stop writing like a lame robot

advertising wordsThese are 8 top places for you to use these words of persuasion:

1. Headlines + sub-headlines
2. Product names and introductions
3. Pop-ups
4. Landing pages
5. About us pages
6. Email subject lines
7. Calls-to-action
8. Sales letters to advertise your business

First things first…

I’ve broken down the article below in 3 parts. Make sure you read them all to get the most out of it (having the marketing words won’t help if you don’t know how to use them).

Trigger words


Step 1: Determine the Action You Want Your Readers to Take

Don’t skip on this:

Great copywriting is about crafting content that causes readers to take a specific action.”

So what do you want your prospects to do with the piece of content you’re writing?

Here are various examples:

– Subscribe to your email list
– Contact you for more details
– Order your crispy nachos box right now

“Uh, Clemence, but what happens if I don’t want them to take any specific action right now”.

In this case, you’ll at least want them to feel something, right?

Like, “Oh this company looks awesome. THESE are the guys I want to work with!”. Or: “Uhhh, I feel so overwhelmed, I don’t know where to get started to earn money online…”

That’s where you move on to step 2.

Step 2: Identify the Exact Emotional State That Will Drive That Action 

This second step is about defining the emotions tied to the action we want people to take.


The way we’re going to be classifying emotions today is rooted in our psychology buddy named W. Gerrod Parrott (WGP) who came up with the emotion groups’ tree structure.

20140408 Faculty_0170

What W. Gerrod Parrott’s basically tells us is that they are 6 primary emotions that are tied to several secondary emotions. Long story short, these emotions are:


Today, we’re going to be focusing on:

Love…AKA words that make people feel happy, alive (e.g. health/food related products)
Joy… in two ways:
Trigger words that inspire and empower (great for calls-to-action)
Trigger words that make people feel safe + trust you (e.g. introducing products / services in a benefit-oriented way)
Sadness...words that get them confused or overwhelmed (good to get them realize they’re missing out)
Surprise (curiosity)…AKA words that irresistibly get them to wanna learn more + take action

Before jumping head first into our bad-ass list, lemme’ splain quickly these emotions on the basis of W.G. Parrott’s work…

Primary emotion: Love
Secondary emotion: Affection, desire, cheerfulness
ExampleWicked good lobster rolls.

 advertising words

Primary emotionJoy
Secondary emotion: Pride, optimism, relief
ExampleBuild landing pages without I.T. Unbounceadvertising phrases

Primary emotionSadness
Secondary emotion: Suffering, disappointment, shame
ExampleAren’t you tired of using outdated SEO tactics that’ll never get you in the front page of Google?

words of persuasion

Primary emotionSurprise
Secondary emotion: Irritability, curiosity, exasperation
ExampleThe top 5 deadly mistakes that are killing you business.

marketing power words

Now, here are your two action items:

1) Think: “How do I want my audience to feel?”
2) List the primary + secondary emotion(s) that pop in your mind. It could be various emotions at the same time.

Step 3: Powder Your Content With the Most Relevant Advertising Words From Our Giant List Below

Our 190-items-long list of persuasive words is broken down as below:

Joyful –>  if you want trigger words that make people feel happy, alive (e.g. for health/food related products)
Inspired, empowered –> great for calls-to-action and geting people to act
Safe, trusting you –> good to introduce products / services in a benefit-oriented way
Angry, overwhelmed –> words that get them confused (to get them realize they’re missing out + set you apart from the competition)
Curious –> AKA words that irresistibly get them to wanna learn more + take action

It’s simple:

Just click on the section that is tied to the emotional state you want to evoke.

marketing keywords

JoyfulInspired, empoweredSafe, trusting youAngry, overwhelmedCurious
  • Amazing
  • Awesome
  • Bright
  • Creative
  • Courageous
  • Delighted
  • Eager
  • Ecstatic
  • Excited
  • Exciting
  • Exquisitely
  • Fascinating
  • Glorious
  • Great
  • Helpful
  • Liberated
  • Marvelous
  • Passionate
  • Remarkable
  • Satisfied
  • Thankful
  • Thrilled
  • Unique
  • Vibrant
  • Are you ready to…
  • Awe-inspiring
  • Become
  • Believe in you
  • Challenge
  • Conquer
  • Dominate
  • Finally
  • Fulfill
  • Get
  • Master
  • Power
  • Scale up
  • Tackle
  • Take action now
  • Transform
  • Unlock
  • Up to you
  • What you would do if
  • What would change if
  • Winning
  • A helping hand
  • All-in-one
  • Always
  • Authentic
  • Automated
  • Award-winning
  • Backed
  • Basic
  • Best-selling
  • Cancel anytime
  • Certified
  • Cheat sheet
  • Easy
  • Easy-to-use
  • Effortless
  • Ethical
  • Experienced
  • Expert
  • Free
  • Freedom
  • Guarantee
  • Guilt-free
  • Hassle-free
  • Honest
  • In good company
  • Instant
  • Lifetime
  • On-demand
  • Money-back
  • No obligation / catch / questions asked / risk / strings attached
  • Protected
  • Proven
  • Ready-to-use
  • Refund
  • Results
  • Right for you
  • Science
  • Secure
  • Solid
  • Succeed
  • Step-by-step
  • Stupid-simple
  • This works
  • Tested
  • Try (before you buy)
  • Tweak
  • Unbeatable
  • Verify
  • Word-class
  • Word-for-word
  • Are you struggling
  • Annoying
  • Ashamed
  • Bullshit
  • Do you feel stuck with
  • Desperate
  • Delusional
  • Dreadful
  • Doubts
  • Exposed
  • Fooled
  • Frustrated
  • Haunting
  • Holding you back
  • Get stuck
  • Lies
  • Mental barriers
  • No excuse
  • Over-whelmed
  • Pass you buy
  • Powerless
  • Roadblocks
  • Scandal
  • Shameful
  • Sleazy
  • The lies of…
  • The tragedy of…
  • They say…
  • Upset
  • You know that feeling when
  • You’ve been told
  • Access
  • Are you ready to
  • Backdoor
  • Behind-the-scenes
  • Breakthrough
  • Brutal truth
  • Confessions
  • Confidential
  • Controversial
  • Discover
  • Don’t miss
  • Exclusive
  • Explore
  • Find out
  • Have you ever wondered
  • Have you heard
  • Here’s how to find out more
  • Hidden
  • I have some bad news
  • Insider
  • Learn how
  • Little known
  • Off-the record
  • Never-before-reveled
  • Reveled
  • Revolutionary
  • Private
  • Secret
  • Sneak peak
  • No one talks about
  • What no one tells you
  • What ___ wont’ tell you

Tweet this giant list of advertising words !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! via @pptpop

catchy words for advertising

Here are a few additional proven, catchy words for advertising.

The 12 most persuasive words everPotent headline starters
  • You
  • Money
  • Save
  • New
  • Results
  • Health
  • Easy
  • Safety
  • Love
  • Discovery
  • Proven
  • Guarantee


  • Amazing (“Amazing new app that tracks all your calories”)
  • Anouncing (“Announcing the hottest list of persuasive words and phrases that work”)
  • At last (“At last, a bakery that uses only organic flour”)
  • Can you (“Can you be sure your child won’t get kidnapped?”)
  • Free (“Free report shows you how to take your site to the first page of Google in 30 days”)
  • Here’s (“Here’s how you can save hundreds on grocery shopping”)
  • How (“How to get a ripped body in 90 days or less, guaranteed”)
  • If you (“If you hate spending time cleaning your house, what’s following brings good news!)
  • Introducing (“Introducing New York’s only lobster roll that will make you kill for more”)
  • Just released  (“Just released: Psychologist’s study reveals little-known secrets…”)
  • New (“Powerful new webinar teaches you how to create a passive income stream in 60 days”)
  • Now (“Now you can have the body you’ve always wanted”)
  • Look! (“Look! Now you can buy pop corn machines at the wholesale price”)
  • Presenting (“Presenting the easiest way to learn Excel”)
  • Starting today (“Starting today you can dance better than 98% of people”)
  • This (“This new invention stops any attacker in his tracks”)

Source: D.E. Whiteman. “Psychologically Potent Headline Starters”, 98. Cashvertising.

The way you write has a huge effect on what you get (or don’t). 
I can teach you proven strategies, word-for-word scripts, and hacks that’ll help you sell your products like hotcakes . No B.S., ever.
Subscribe to PPTPOP here


BONUS: Real-World Examples to Inspire You

Because we often need inspiration when writing sales copy, here are several real-world examples + which emotions they relate to so you can get your juices flowing.

advertising words that sell

Udemy Curiosity –> Discover the secrets…
Confidence –> from the masterin easy stages

AppsumoCuriosity –> You should be using…
Joy –> Awesome

MixergyFeel safe –> Proven
Curiosity –> What do __ know that you don’t. Discover.

Zero to launchInspire –> what if you could ….
the life you’ve always wanted

Dream JobCuriosity –> do you know… Get the inside scoop

QuicksproutCuriosity –> story hook + click here to learn more

videofruitHeadline starter (that empowers them to take action) –> Get
Confidence –>  proven, step-by-step, even if 


copyhackersCuriosity  –> Ever wonder… How to avoid…

sixpackshortcutHeadline starter –> Get
Curiosity  –> There’s finally a way
Inspire –> you’ve always wanted

brian-deanHeadline starter –> Introducing

goldie-boxSafe –> Award-winning

Additional Resources

👉 PPTPOP’s best resources. Learn how to gain a competitive advantage over others. Fast.

👉 Clark Elliott, Emotion categories (summarized) + The Deep Lexical Semantics of Emotions (highly detailed).

👉 D.E. Whiteman, Cashvertising. Wow… this, my friend, is classic book that breaks down proven, actionable principles of advertising psychology so you too can persuade and sell more. What I love about it: D.E. Whiteman goes through the proven triggers that cause people’s brains to buy in a fun and easy-to-read way. You’ll learn how to write kickass sales copy  + 100 psychology secrets and how to use them for your business.

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👉 Affiliate disclosure. PPTPOP is a participant in the Rakuten Affiliate Program, and we get a commission on purchases made through our links (it doesn’t cost you anything).