Infographic, Presentation Tips 27

Effective Presentation Tips & Techniques (That Really Work)

Presentation TipsThis is the largest collection of presentation tips on the planet internet.
Wanna know the best part?
All the presentation techniques and public speaking strategies in this infographic and guide are 100% actionable.
And I’ll bet a lobster roll you haven’t heard of all these before.

So if you want to improve your presentation skills and make better presentations, give me a few minutes of your time and check out this new guide. I guarantee you’ll know exactly how to build solid presentations that hook, persuade and impact — step-by-step — when we’re done.
Sounds good?
Then let’s get started.

Presentation Tips: The Complete List


Tweet This Awesome Infographic !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

How to Make Gorgeous Presentations When You Have No Time, No Budget (And No Design Talent)

Know that feeling when you have to design that slick and professional presentation – for your boss, a high-stake client or even investors – but you have no time and budget to make it?
The thing is, these slide decks are key pieces for managing your business: sales meetings, marketing strategies, business plans, and so on.
But let’s be real, you’re not a designer (neither am I), and unless you have natural talent at crafting amazing business slides, it can be really tough to put together presentations that impress and deliver more than you promise.
What we need is a way to craft all these high-stake presentations easily, and fast.
Meet Marketofy, the ultimate pre-built templates:

marketofy template

Pre-built, designer-made templates let you create beautiful presentations like a real pro (and no, it won’t take you months or crazy design fees).
That’s right:
You won’t need to spend your entire nights (or weekends) to design, edit, arrange, re-arrange, modify again and again your slides to finally put together a presentation that looks, well, it looks “just fine”.
Because everything you need – unique, easy-to-edit slides, beautiful icons, graphics and so much more, will be stored in one giant folder patiently seating on your computer’s desktop.
You’ll make slick, professional presentations AND save a huge amount of time because you’ll be able to create presentations using templates that are just waiting for you to turn them into powerful, top-tier business materials.
Click here to make a presentation that look fantastic
Here, have a look at some of these templates:
marketofy template
Clean and modern slides. Who said data charts had to be lame?
By now, you understand why presentation templates can help you create high value decks in a fraction of the time it takes others (Just imagine the look on your colleagues’ face when you start revealing your slides at the next meeting…)
And guess what, you can get these templates like Marketofy for the less than the price of a movie ticket (or a lobster roll, if you prefer). That’s basically less than $20 for…
  • Hundreds of easy-to-edit slides for you all presentations
  • 2,500+ vector icons (that means you can change colors and sizes without losing quality)
  • Dozens of charts and graphs, maps. Fully-editable!
  • Fast and free customer support 24/7
  • And so much more!
Click here to get your templates now

My Take on This Presentation Tips Guide

I’ve wrote this part to help you dig deeper.
Quick jump to sections:
I want tips to help me…

If you want to make better presentations, you have to get started with the basics. Here are my favorite presentation guidelines to structure polished decks that get your message across. Fast.

Be laser-focused on your audience

Here’s the thing:
If you don’t know who you’re targeting, you just can’t be build a presentation that appeals to them.
Learn as much as you can about your audience:
Where are they from?
What are their hopes, fears and dreams (HFD)?
What do they want?
How will your presentation help them get more of what they want?

Tweet this presentation technique !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Define your exact goal

Take a big piece of paper and write down your goal for this presentation. That’ll help you stay focused and remove anything that does not help towards that goal (more on that later in the post). Be as specific as possible.
I want you to write this:
I’m doing this presentation to [ goal ]
For instance:
I’m doing this presentation to….
Teach advanced growth hacking techniques to startup founders
Get my boss to increase next year’s marketing budget
Build a relationship with that prospect (so two years from now he wanna purchase from us)

Pinpoint your audience’s motivation level

Here’s the thing:
If you know the level of expectations of your audience, you can successfully craft content that provides value to them.
Lemme take an example:
Imagine you’re presenting Facebook’s advertising solutions to newbies. Well, you won’t be jumping into advanced CTR optimization techniques, right?
And it’s simple to explain that: your audience’s main priority is not to craft optimized ad copy. It is to understand how Facebook ads system works.
To make sure you understand what stage of the buying cycle your audience members are in, answer these questions:
Have they heard of my company / service / product / topic before?
Where is their knowledge gap (AKA what can I teach them)?
Do they have all of the information to make a decision?
What fears / anxieties could be holding them back?

Build your core message

Wanna know how I feel when I ask people “so what’s your presentation message?’ and they tell me things like:
“Well, I will be talking about X, Y…”?
I feel like:


Your core message is the #1 thing you want your audience to remember. Not 5, or 10. One. Single. Thing.
And it’s very important because every piece of information you’ll be putting inside your slide deck will be angled toward supporting that one thing.
Use this formula to build it:
Action verb + who + what
Action verb + [ targeted audience ] + [ result wanted ]
For instance:
Show these NYC-based consultants how my company can help them get more leads.
Convince my  boss to increase the marketing budget next year.

Tweet this message building technique !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Break down your core message in small bits

This is one of my favorite strategies for developing effective presentations. Check this out.
I want you to ask yourself:
What are the top 3-5 big reasons that will motivate my audience members to do what I want? Basically, what do I need to tell them to help me reach my goal?
Do this exercise:
If my audience could remember ONLY three things about my presentation,what would it be?
(1) __________
(2) __________
(3) __________

Backup everything with data (supportive points)

[Tweet ““In God we trust, all others must bring data.””]
If you want people to trust you, back up what you’re saying with supportive points like:
  • data-rich points (statistics, surveys, research, charts)
  • case studies
  • testimonials
Let’s take a look at this example:
Goal: get my prospect to hire our SEO services
Message: ABC company offers the best SEO services to help you increase traffic and sales
Supportive point: we’ve helped Ryan B. from XYZ consulting to triple his organic traffic in 28 days,, resulting in +25% in sales (case study)
Here are my favorite presentation structure tips:

Make a killer elevator speech

I can’t tell you how many times I’ve met people that couldn’t explain me clearly (oh, and quickly) what their presentation was about. How are you supposed to design and deliver well something you can’t even explain, duh?
Making an elevator speech is a great way to feel confident about your presentation and help your audience understand what it’s all about QUICKLY. To do that, make sure your elevator speech is quick (less than 15 seconds, honestly) and answers this question:
Why should I listen to you?
Today, I am going to teach you about [ result ] Today, you will get / discover  / learn / access [ outcome ] If you agree to meet with us, you will [ result ]
For instance:
Today, you will discover how ABC marketing can help you increase your leads acquisition.
Today, I am going to teach you the 3-step process I used to double my organic traffic in 2 months.

Share this elevator speech formula !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Use a consistent, streamlined process 

Set up your own checklist of the steps you wanna take to build your presentation (and reach your goal). I recommend that you also write down the estimated time needed for each step. That’ll help you keep track of the amount of time spent on each of them and be more efficient.
Here’s the 5-step process I personally use:
  1. Define my presentation’s goal
  2. Craft my message (the # 1 thing I want my audience to remember… to help me reach my goal)
  3. Build the exact outline and structure (what 3-5 things should I say to get my message across)
  4. Gather all the pieces of info needed to back my message up, write the copy
  5. Design the deck

Craft a powerful outline with the IBC formula

Don’t just jump into your presentation head first. Introduce the topic / problem / situation first.
Here’s how it goes:
  • Introduction: what is it all about and why should your audience careStructure
  • Body: it distills your message and supportive points
  • Conclusion: focus on the outcomes of the presentation, include a specific call-to-action
For example:
  • Topic: a sales deck pitching SaaS project management services
  • Introduction: the problem behind getting all teams on the same page today
  • Body: why ABC company  project management solutions will help you solve that problem
  • Conclusion: different options on the market, why our works best, how can we start working together

Use the “so what” hack

When structuring the content of your presentation you wanna do one thing:
Put yourself in the shoes of the audience and ask  “so what?” (AKA is this relevant and crucial to support my message… or not).


For instance:
Uh, lemme state that XYZ company was funded in August 1998 by Bob Smith who was…
Duh, “so what”? Nobody cares. Get rid of it.

Each slide has one message, idea, goal

One slide = one idea, one message, one core point.
The content of each slide must be tied to your core and sub-messages, otherwise don’t bother.
The purpose of this slide is to [ ____ ]
For example:
The purpose of this slide is to [ show that our sales grew by 16% this year ] The purpose of this slide is to [ demonstrate that our app features are the best in the market ]

Apply the persuasive story pattern


Use PRD and PCR frames to tell stories

Problem: current situation faced by your audience. Do you suffer from/Sick of being…
Relief: how it can change. It doesn’t have to be that way/there’s a solution…
Dream: your solution. Imagine if you could…how your life would be if you could…
Protagonist: climate change / tiny farmers providing food to restaurants
Conflict: how climate change affects the growing season”
Resolutionpolicies that should be in place + how people in other areas are mitigating the effects of climate change on local resources. Source.

Integrate clean transition slides

Use transition slides to help your audience identify where they are in your presentation:




Use the “Brain Dump” method to write powerful headlines

Headlines are catchy phrases that have one target: get your reader to keep on reading.
You’re gonna make a couple of subject lines and start filling them in.  For instance, your slide is about the weight-loss problem.
Let’s start writing:
Subject 1: How to lose weight (super sucky)
Subject 2: How to lose weight effectively (meh) 
Subject 3: 5 best-ever weight-loss secrets from thin people  (good)
Subject 4: 3 things experts won’t tell you about weight-loss  (catchy)

Select the most attention-grabbing headline when you’re done. The one that make you feel like:
“Uhhh I want to learn more about that”.
In case of doubt, get feedback from friends or colleagues.

Steal your headlines from Amazon

For example, let’s say I want to figure out some good headlines for presentation services I have.
Throw in the term “presentations” into Amazon and see what comes up:
 Amazon headlines
Example of headlines I can come up with:
The little-known secrets behind TED-worthy presentations.
I’ll help you design unforgettable presentations that influence, persuade and leave a memorable impression.

Use these 7 attention-grabbing headline starters

Use these starters:
Look !
For example:
Our powerful new seminar teaches sales reps the power of persuasion to drive people into a buying frenzy
Now you can stop worrying about your website traffic for good
Announcing the hottest new lobster roll of Paris

Share these proven headline starters !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Use “lenses” to write headlines

The concept of lenses helps you to write headlines that appeal to a specific audience.  Lenses work especially well for sales presentations. There are three types of “lenses” you can instantly apply to your headlines:
  • “Competitive” lens: “Dominate the search results, and leave Page 2 of Google for your competitors”.
  • “Benefit Driven” lens: “80% faster than any other internet provider”.
  • “Inspirational” lens: “What if you could learn the exact system to rank a website that generates traffic, sales & Customers 24/7?”

Avoid the me-too syndrome (here’s how)

[Tweet “Nobody cares about you, people care about what you can do for them.”]
To avoid the me-too syndrome, make sure me-too score is under 50%, but more importantly… don’t talk about you, talk about what you can do for THEM.


How will you improve their business?
How will you educate them on a specific topic they’re interested in?
How will your skills/services/products will make their life better?

Avoid crappy superlatives

Look, nobody believes hypey, empty promises.


Instead of writing:
“ABC offers the best CRM software”.
“+5,000 small businesses use our CRM software”.

Be ultra-specific

If I asked you right now, “What makes your company different?”, what would you say?
80% of us would something in these lines:
“We provide premium service”
“We’re a great team of professional people”
Yeah, I like to breathe oxygen too.


Be specific.
Don’t say:
“How to improve your finance quickly and claim back your freedom”.
“How to cut your expenses by 26% in the next 30 days”.

Use power words

If you want to your audience to feel something, start with defining which emotions you want them to feel. Then use power words that are tied to these emotions. I teach you exactly how to do just that in this post.


Which one sounds more appealing to you:
“A program to increase your sales”.
“A step-by-step, take-you-by-the-hand 4-weeks program that helps you double your sales in 60 days”.
That’s what I thought too. Here, the power words are  “step-by-step” and “take-you-by-the-hand”. Their target is to make the reader feel secured and confident.

Use examples (and not only statistics)

I’ve got a question for you:
Which do you think is more persuasive, examples or statistics?
Read the following two paragraphs and decide:
Source: Cashvertising
Wondering why the example whets your appetite for more instead of the statistics? It’s because emotions are the key to sales. If you’re making a sales presentation, make sure you always place your money on the example.

Write to a friend

[Tweet “Write for the ear, not the eye. Old adage.”]
There’s nothing worse than getting junk content from another me-too company that rambles on and on about how amazing they are.
On the other hand, when you read something that’s written to you – like personally – you’ll devour every word. Because you’ll want to know what’s in it for YOU.

Make their life easier (here’s how) 

Here’s a slide extracted from KPCB 2015 internet trends report:

To improve readers experience, I would make sure to integrate headlines that sum up the content of each slide. Like that:
Here’s why my version makes people’s life easier:
If you’re busy, you only need to read the headline to understand the main message and info of the slide. You don’t need to go though the graph to identify what KPCB wants to say. The headline makes it crystal-clear for you.
Make your audience’s life easier.

Focus on your audience (not on you)

Don’t say:
“We are ABC company and we do X, Y and Z”.
“We help smart, small businesses like yours make the most out of their marketing budget”.

Hit specific emotions

You know which emotions you want them to feel at every paragraph (anger, curiosity, relief, happiness?). Learn how to identify the emotions you want to evoke + find out the perfect matching words.


Do not overwhelm them, keep it simple

79% of people scan read, rather than read every single word. Source
Prioritize and focus truly brings value to them AKA here’s what we really do that’s gonna make a meaningful impact on your life / business / sexuality / happiness.


Make super short paragraphs (to hook your audience)

For instance:
I confess.
It’s a problem.
This is important.

Do the chimpanzee brain test

Here are two test paragraphs that talk about the same offer.
Read both and see which you enjoy reading most:
Source: Cashvertising
The  more you ask your audience to think, the more likely you’ll lose them. Use shorter, easy-to-understand words that a 6th grader can get. Seriously.
Read out loud every single sentence in your deck and ask yourself:
Is it easy to understand or not?
If the answer is no, then shorten the phrase or break it down in smaller, easily understandable pieces.

One sentence = one idea


Don’t do this.
Instead, express only one though in a sentence.
Use your next sentence to say the next thing.

Good PowerPoint presentation design isn’t hard, but you can’t learnt it all at the same time. Instead of learning +100 professional presentations design tips you won’t apply, stick to a few that you’ll follow thought.

Customize your deck size

how to design a slide in powerpoint
Learn how (and why) to do that here.

Prepare your opening slides

How to create a brilliant cover slide in 5 minutes


Use visuals

Here’s why:
We process visuals 60,000 times faster than text.
People who use visual aids are 43% more persuasive than those who don’t.
Here’s my go-to-list of breathtaking, free-to-use photography resources for great presentation design:
Gratisography (crisp, fun, humorous visuals)
Death to the stock photo (as the first one)
Startup stock photos (genuine looking pics)
Pexels (lots of themes, beautiful photo)
Unsplash (stunning nature related visuals)
Little visuals (as Unsplash)
Pic jumbo (urban-related pictures)

Build a harmonious color theme

[Tweet “Color accounts for 85% of the reason why someone decides to purchase a product.”]


Color sell products. Make sure the colors you chose are:
Create your winning color themes:

Download my favorite, editable business template

Looking for a  professional presentation lay out design?
Look no further. Click the image to head over to the professional business template post and download your template for free.


Share this awesome professional template  !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Use shapes

Grab my personal favorites right here (it includes examples on how to use them).


Use icons

This post shows you how to integrate icons in your presentation slides. Here are great icon resources:

Steal like an artist

Create a folder on your desktop and title it “Swipe File” Anytime you see a beautiful design or great copy, just add it to your swipe file.  Set up individual folders or labels (E.g. “Great Cover Slides”, “Headlines”, etc). Pretty soon, you’ll have a repository of inspiration that you can tap into when you are working on your own presentations.
Here’s how my personal swipe file looks like:
Swipe file

Head over to the best sources of design inspiration

Here are great resources for you to grab your next PowerPoint design ideas:

Choose the right typography

People are more likely to engage in a given behavior the less effort it requires (Source)
 For free and creative font options, check out:

Apply grid systems

In her awesome guide book on creating great presentations, Nancy Duarte explains the principle of grid systems to design presentations like a professional designer:


Use the CRAP principle

There are not a hundred but one principle of design that I want you to get under your belt.
The CRAP principle: Contrast, Repetition, Alignment, Proximity.
  • Contrast is all about making things stand out. It can be achieved using three major tactics:  manipulation of space (near / far, empty / filled), color choices (dark vs. light / cool vs. warm) and text (typography style / bold vs. narrow).
  • Repetition, for instance making a headline and a sub-message the same color, makes scanning your deck much easier. Repetition helps you create a cohesive look to your presentation.
  • Alignment. Newspapers use this to great effect. Aligning a whole bunch of elements with one another makes them scan faster. Alignment makes things easier to read.
  • Proximity means that things are associated with one another. Let me explain that for you: the closer things are, the more they are associated The farther they are away from one another, the less they are associated.

Use the dominance principle

It’s very simple:
The more dominant element of your slide will attract the eye and get noticed first.
For each slide you design, always think, which element do I want my audience to notice FIRST?


Make sure it’s perfectly visible and readable


Image credit

Have purposeful hierarchy


Image credit

Use white space


Image credit

Don’t use shiny effects


Image credit

Get to the point

Begin by asking yourself:
“What would I like them to remember about this data?”
“What is it I want your audience to get from your data?”
“What’s the message I want them to take away?”

Make closing slides

Repeat your agenda AKA your deck’s plan to remind the audience of what they just got.
In the final slide confirms that the presentation is over.
For instance:
Thank you!
Contact information

Start with a story

[Tweet “Your audience recalls only 10 to 30% of what they hear.”]
“Two years ago, my life changed forever. My wife Kalcy and I welcomed our daughter Leila to the world”.

Throw in a provocative statement

For instance:
“Hey are you excited to be here? Are you ready to learn some stuff? Are you ready to get humped up and get excited, motivated?
If that’s you…you came to the wrong place because we’re not doing any of that today.
We’re gonna learn actual stuff, usable, in the real word.
And you’re gonna come away from here with things you can use, make money with”.
Oren Klaff

Integrate statistics/quotes in your opener

“46% of US small businesses feel they are being “sold to” instead of “spoken to” by other businesses “.
To find reliable statistics or quotes, head over to Google and try these search strings:

  • site:edu + “your keyword” + “data”
  • inurl:research + “your keyword” + “statistics”
  • ‘your keyword” + “expert quotes”
For instance:


Share this Google search string !

Tweet: Make a provocative statement to hook your audience and start your presentation with a bang! // via @pptpop

Make a huge promise (GTS formula)

Use the GTS (give them something) formula to get your audience’s excited about what they’ll be able to do or know by the end of your speech:
You will get / learn / discover
Today, I’m going to show you [ statement that benefits your audience ].
By the end of this presentation, you will [ result they’re interested in ].
For instance:
Today, I’m going to show you how you can use conversion optimization to triple your sales in less than 6 months.

Share a plan

A plan makes it super easy for your audience to follow through. The point is for them to SEE where you are at in your speech , at any time.
For instance:
“5 little known techniques to rock at conversion optimization”
And you’re taking about technique # 3.
 They instantly know you’re at the middle of the speech

Stand facing the people you’re taking too

standing pose

Use high-power poses

According to Harvard Business School professor Amy J.C. Cuddy, high-power poses decrease cortisol (AKA “the stress hormone”) by about 25% and increase testosterone by about 19% for both men and women.
Which means you’ll feel better (AKA more confident) JUST by adopting these poses.


Use expressions of power and dominance 

To do that, make sure to stretch out, open up and make yourself taller.

Use eye contact

Eye contact is crucial to keep you and your audience engaged:
  • Spend just a few seconds with each person you’re looking at
  • For bigger lecture halls, make sure to use an “M” or a “W” pattern to spread eye contact throughout (source).

Keep moving

“Human beings are drawn to movement. If you move when you speak, you’ll get people’s attention”.
Move toward the audience before making a point. Move away when you want to signal a break or a change of subject.
You can also use space to reinforce your ideas. For example, if you’re presenting three issues, talk about each of them from a different physical position”. Carole Kinsey Goman (via Forbes).

Use pauses to add expression and feeling to  your speech

[Tweet “Pausing is to speaking as punctuation is to writing.”]
Look, pauses are super important because they reduce the overall rate of speaking, give the audience time to reflect + absorb what you’re saying and tell your listeners you are moving from one thought to the next. Here are a few tips from the presentation coach Diane Windingland:
  • pause before and after important/difficult words or concepts
  • pause after changing visual or slide

Use a conversational tone

Verbal presentation skills are crucial to your success and there are two things you should do to increase engagement with your audience:
First, use the words “you” and “I”  so your audience relates with what you’re telling them.
For example:

You know that feeling when… [SITUATION]. I think it’s amazing, don’t you?
You’re stuck in [PROBLEM], you’re dealing with… [PAIN POINT]… You know what? I feel your pain.
Let me be completely blunt with you, if you’re serious about [BENEFIT THEY WANT]…
Using sensory phrases while you’re presenting will help you get your audience to feel something:
Does it feel like….
Can you imagine…
Let me show you…

Don’t read (here’s why) 

Here’s the problem with reading presentations:
People KNOW you’re reading.
And as soon as they know it, the way they receive your talk will shift because your intimate connection with them will evaporates, and everything will feel a lot more formal (did I say boring?).

Eliminate filler words (AKA the dreaded “Um”)

Since being kids, we’ve been conditioned to answer questions immediately.  And that’s why we’re using filler words such as “uh”, “um”, “well”, “like”… that make us look super dumb and unprepared.


Here are a few ways eliminate these words from your vocabulary:
  • Video / audio record yourself to find out how bad it really is. If you’re aware of it, you can work on it
  • Don’t speak while looking at your notes (look at your notes, look up and THEN speak)
  • Be silent while you are trying to come up with the right word

Apply the PTA formula

Apply the PTA formula:
Pause, Think, Answer

Use the SDT principle

The SDT (aka Show Don’t Tell) principle has one purpose: enable your audience to experience the story through action, words, senses, and feelings.
Here’s an example from Zendesk customer service software:

how to show not tell in creative writing

Avoid the lecture (here’s why)

“For the first 5-10 minutes of a typical 50 minute lecture a student remembers a high proportion of the information presented, after which the proportion of information preserved rapidly declines. Students typically retain 70% from the first 10 minutes of lecture, and 20% from the last 10 minutes . Source.


Here are two real effective ways to rehearse your speech:
  • Audio record yourself to help you assess which phrases sound good and which just look weird.
  • Get feedback. grab a friend or a colleague and ask him: What can I improve? What’s your favorite element of the speech?

Join Toastmasters

Toastmaster clubs are groups across the world dedicated to helping members improve their public speaking skills. Groups get together during lunch or after work to take turns delivering short talks on a chosen topic.
The more you present, the better you’ll be, so consider joining a Toastmaster club to become a top-notch orator. They’re literally everywhere.


Watch TED talks

Watch TED talks and then ask yourself:
Which one did I prefer? Why?
What can I learn form this speaker and apply myself when I get to speak as well?

Additional resources you’ll love

PPTPOP’s best resources: a hand-curated list of articles, templates, and life-changing books that will help you become a better you, faster than anyone else.
Dramatically improve your presentation skills: 50 proven ways to build effective presentation skills. If you have to read only one piece of content related to presentations, read this one.
Make a killer sales presentation: my personal blueprint to designing high-converting sales decks form scratch.
Hope you liked and learned !



[Tweet “Presentation Tips: The Complete List (+100 Actionable Techniques)”]


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