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Free Pitch Deck Template (24 Editable Slides)

By March 15, 2023April 3rd, 2023No Comments

Pitch DeckWelcome to a solid investor pitch deck resource.

If you’re looking to finally learn how to put together an irresistible pitch deck, you’ll love that piece of content.

Here’s how this article is broken down:

👉 What is a pitch deck (If you can’t answer the question concisely, read this section).

👉 A 10-point, step-by-step outline for crafting a winning pitch deck.  This is the exact flow Silicon Valley’s hottest venture capital firm Sequoia Capital recommends you to use. I’ve also included “Simple Checklists”, with the specific points you shall cover in every section, along with the best pitch deck examples from dozen of A-level players like Airbnb, Buffer or YouTube.

👉 A beautiful, editable pitch deck presentation template . Includes links to access PowerPoint, Keynote, and Google Slides (This is not another bundle coming straight from 2005).

Let’s jump right in…

What is a Pitch Deck?

A pitch deck is “an engaging and compelling story that highlights the core elements of your business. It convinces the audience that you know what the future looks like and sells the big vision, not just the idea/product!” (source).

Said differently:

A pitch deck is a concise, well-structured presentation designed to explain what your company does.

Now, let me add one solid expert insight on pitch decks from Michael Wolf, serial entrepreneur and co-founder at Gladly:

“The best pitch decks don’t feel like they were created for the benefit of venture capitalists. They feel like an outgrowth of the work the startup is already doing.

The best pitch decks portray:

âś… This is what we are doing.
âś… This is how we are going to do it.
âś… We can do it better if we get some money in.
âś… This thing is going to happen with or without you.
âś… Are you in or are you out?”

The Building Blocks of a Winning Pitch Deck (Exact Outline & Structure)

Many startups end up failing for a lot of different reasons.

But let’s face it:

When it comes to pitch decks, a lot of founders fail at preparing.


They don’t pay enough attention to the content, sequencing and flow of their decks until the very last minute. Consequently, their demonstration sucks.

Below, you’ll find a 10-point outline (including exact instructions and examples)  you can use to make sure your pitch deck doesn’t suck.

Pitch Deck Outline: Here Are The Key Elements To Include In Your Investor Deck 

A large number of entrepreneurs, investors, and venture funds have created their own pitch deck outlines:

Guy Kawasaki
500 Startup
and so one…

I won’t go through all the existing ones.

Pitch decks can serve very different purposes – investor meetings, outreach emails, demo days and so on.

There’s no right or wrong outline, but just commonly accepted frames you can use to guide you.

I’ll use the one of Sequoia Capital, one of the most famous VC firm in Silicon Valley:

1. Purpose
2. Problem
3. Solution
4. Why Now
5. Market Size
6. Competition
7. Product
8. Business Model
9. Team
10. Financials

Side note: Feel free to make a few sequencing tweaks. For instance the “Product” section could come right after the “Solution”.

Let’s dive into the details…

1. Purpose

Define your company in a single declarative sentence.

Here are three simple formulas you can use:

[Product] is a [product type] where [target customers] get [outcome] [Product] helps [target customers] to [result] [Company] helps [target customers] with [service] so they can [result]

Take a look at these three examples:


airbnb pitch deck intro

Traceair, a drone data software to verify site work:

Traceair pitch deck intro


Youtube pitch deck purpose

Tip: the best way to add your “Purpose” section in your presentation is to integrate it in your cover slide . Check out this article where I show you how to make a winning cover slide in less than 5 minutes.

2. Problem

Describe the current pain point or problem faced by your customer.

Outline how he’s currently addressing the issue and what are the limits of current solutions.

Here’s how Uber did it:

Uber pitch deck problem

Mixpanel, a product analytics software:

Mixpanel pitch deck problems


Youtube pitch deck problem

3. Solution

What is your value proposition and how does it make your customer’s life better/easier?

How does your product/service solve your target customer’s problems?
Which specific benefits and results do you deliver?

Tie your solution to at least one of these eight foundational “desires” common to everyone:

1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from fear, pain, and danger.
4. Sexual companionship.
5. Comfortable living conditions.
6. To be superior, winning, keeping up with the Joneses.
7. Care and protection of loved ones.
8. Social approval.


Now, let’s take a look at a few real examples.

Check out the crystal clear value proposition of Blablacar  – a leading long distance carpooling service:

Blablacar pitch deck USP



4. Why Now

Why hasn’t your solution been built before now?

Your goal here is to demonstrate the attractiveness of your specific market:

What changes/trends/disruptions are underway?
Where is the market going to?

Adpush, an advertising revenue optimization platform:

Buffer, a social media management platform:

Front, a shared inbox for teams:

5. Market Size/Potential

Demonstrate the attractiveness and growth potential of your specific market.

How big is your market?
Who are you targeting, specifically?

Here’s how Uber did it back in 2008…



6. Competition

Its very important that you understand the environment in which your business is evolving.

Who are your direct and indirect competitors?

Additional points you could cover  – depending on the level of knowledge of your audience – include:

What do they do better than you?
By extend, what do you do better than them?
What have you learnt from their ops/marketing/pricing strategies?
How do you plan to beat them?

Now, let’s take a look at two examples…



7. Product

You may want to skip this section if you’ve already provided enough, valuable, specific info in the “Solution”section.

If you want to dig into the details, you’ll have to show two things in the “Product” section.

What your product does (features a.k.a things)
What your product help your customers get (benefits a.k.a. results that come from doing things).

Include details such as:

The steps users need to take to access the benefits of your product
User cases (show real-world examples)
Product development roadmap

Side note: You may want to take a look at this article where I’m listing all the exact questions a rock-solid business plan needs to answer.

Here’s how Airbnb’s product slide looks like:

Now, take a look at the one of Uber:

8. Business Model

This is the part where you explain how you make money.

Revenue generation can usually be tied to one of these 4 models:

a) Asset sales: selling physical products (Amazon)
b) Usage/subscription fee: selling access to a service (Netflix)
c) Renting: giving customer the right to use an asset for a fixed period in return for a fee (e.g. Car Rental)
d) Commission fee: getting a cut for services performed on behalf of two parties (Airbnb’s business relies on this model)

You also may want to cover details about:

Your sales & distribution model (how do you find and keep your customers?)
Current customers/Pipeline list

Deliveroo, a takeaway delivery platform:

Now, here’s the business model of Airbnb (you’ll note how crystal clear it is):


9. Team

Who is currently managing & growing the business?

This section should provide short, concise info about:

Who are the founders/management team + advisors/investors if relevant
Their mission, goals and achievements so far
The company organization and shareholder structure

Crew, a freelance developers & designers recruitment platform:


10. Financials

Here, you want to give a sense of your financial health. Include relevant financial details such as P&L, balance sheet and cash flow.

If you are looking for funds, then:

What deal do you offer?
How will you use the funds?
Can you describe exactly the project to be financed?
How do you currently use the cash?


Best Pitch Deck Resources

The Pitch Deck Template (for PowerPoint, Keynote, and Google Slides)

This kit comes with two versions:

One with two color sets (blue and green)
One with three color sets (pink, blue and orange)

Check out a few screenshots below:

How To Get This Presentation Template Pack

Click the links below:

For PowerPoint:

Pitch Deck Version A
Pitch Deck Version B

For Keynote:

Pitch Deck Version A
Pitch Deck Version B

For Google Slides:

Link to access (click “make a copy” to edit your own)

Top-Rated, Premium Business Templates For Your Presentations

A solid pitch deck is your best chance to raise funding for your company.

If you would like beautiful, designer-made slides that help you get your value proposition across and show investors how serious you are, then this might be of interest to you:

Pre-built, 100% customizable presentations templates to help you do just that.

You don’t have to spend a huge amount of time on designing, editing and arranging those slides for your high-stake, upcoming pitch presentation.

You’re smart enough to know you could spend that time on more strategic, higher level activities that actually move the needle (like tweaking your value proposition, experimenting new user acquisition strategies or fine tuning your pitch).

Check out these three premium template packages I’ve hand picked for your below.

Invest a few dollars. Save dozen of hours. Look amazing.

Here are my two favorite premium pitch presentation packages:

Business Plan Template

This template will help you put together a clean, well structured business plan.

business plan

Here are a couple of screenshots.

Here’s a lay-out for the transition slides:

A slide you can use to present your product or services pricing options:

The template includes a lot of data visualization possibilities to help you present figures in a non boring way:

Key Features

  • 147 unique slides (including company history, competitive analysis, marketing strategy, SWOT, financials, etc)
  • 5 ready-made color options
  • Drag-and-drop image placeholders (drag any visual from your folder, and it will take the exact shape of the placeholder)
  • Dozen of graphs and charts (to concisely present data-rich information)

Investor Pro Template

Investor pro

This bundle includes an insane amount of slides. Use them for to present your business plan, annual report or investment plan to senior-level executives or to your peers.

Now, let’s check out the features…

Key Features

  • An insane amount of business slides (67,000 for PowerPoint, Keynote)
  • Color themes (28 for PowerPoint and Keynote, 18 for Google slides)
  • Drag-and-drop image placeholders (drag any visual from your folder, and it will take the exact shape of the placeholder)
  • 3,500 vector icons (you won’t lose quality when changing both colors and sizes)
  • Graphs and charts (to concisely present data-rich information)

👉 Affiliate disclosure. PPTPOP is a participant in the Envato Affiliate Program, and we get a commission on purchases made through our links (it doesn’t cost you anything).