When you’re making high-stake presentations all year long, being able to quickly crank out quality slides without learning Photoshop, spending dozen of hours or hiring an expensive designer is a must.
Presentation graphics like shapes and icons help people of all talent ranges to create fantastic slides fast.
In today’s post, you will get access to my personal library of PowerPoint shapes and icons so you too can create attention-grabbing slides that make a great impression.
By the time you finish reading this article, you will be able to:
Clearly present your message, services or products
Breakdown ideas, points or features much more rapidly
And more !
Here’s a quick taste of how these custom 2D and 3D PowerPoint graphics look like (and in just a moment I’ll show you exactly how you can use them on your slides):
Why you should use shapes (important notice)
There’s no point in getting these graphics if you don’t know how to use them in your presentations. So we’ll first get to the benefits of using these shapes in your slides.
When it comes to catching people’s attention while building slide decks, there is no substitute for great design.
Let’s imagine two scenarios.
Prospect A lands on your old, lame deck and bumps into something like that (you and I both know it could have been worse):
Prospect B sees a presentation that features clear content AND good design:
Which prospect is more likely to trust you when it comes to do business with your company?
Who’s gonna get more chances to see his message resonate across his audience?
Exactly, prospect B.
So… what’s the difference between the first slide and the second one? Hint: two crucial components of great presentations I mentioned earlier. You’re right, content and design.
Slide 1 presents X company key services.
There are literally thousands of businesses out there obsessed with listing ALL their services.
“Ohhh my God did we forget anything? We really have to mention all our services, otherwise, we could miss a business opportunity. Right?”
Wrong. According to Columbia professor Sheena Iyengar, customers given too many choices are less likely to buy.
She conducted experiments that showed that people are more likely to purchase gourmet jams or chocolates when offered a limited array of 6 choices rather than a more extensive array of 24 or 30 choices.
Clearly, the excess of choice is demotivating.
Needless to say this slide is a complete mess.
These guys are designers but don’t know how to design a compelling slide to get their value across? Mmmm… not a good sign.
So let’s recap what’s wrong with this:
Content: there’s no core message, specific benefits or examples and way too much offerings
Design: bad use of slide’s real estate (too much text, not enough blank space)
If I’m a prospective customer, here’s what’s likely to happen: I am going to get to read the slide before starting to feel confused about what’s offered. And I’ll start thinking… “Mmmm… I don’t really understand how these things work and how they could benefit my company“.
Examples on how to use these PowerPoint shapes
So, what is changing?
A clear core message and value proposition: “We help you get more sales and stand out from the competition”.
3 key offerings backed up with concrete benefits: web design (make you more money), SEO (explode your traffic), social media marketing, etc.
Optimized slide design: 3 colors (black, orange, blue), blank space (bottom-left and up-right)