I am pretty sure the next sentence has popped in your mind a couple of times already:
“Why should I actually spend time (and energy) to improve my presentation skills?”
“What are the actual benefits of presentation skills?”
I won’t lie to you:
It’s HARD to rock at presenting.
But it’s even HARDER when you’re not sure about why you should actually improve your presentation skills.
In today’s post I am going to put things in order and tell you a few things about why good presentation matters, and how you can start improving yours quickly.
Yeah, I know.
It’s kinda sad.
But it’s what’s happening.
Think about the last time you saw someone grabbing his iPhone, pretending to be busy, to escape a boring presentation. Feels like yesterday.
The thing is, almost everybody makes presentations.
Business meetings? Presentation.
Sales pitch to prospect? Presentation.
Investor pitch? Presentation.
Presentations are everywhere.
And major problem of communication is actually to get people’s attention. Some people have the authority to demand attention.
For instance, big clients or our parents (normally).
But in many other cases, we can’t beg for attention, we just have to attract it. Because yes, folks we want or have to talk to, colleagues, partners, clients, prospects, are more and more busy.
That just means they have much less time available for you. So how can you grab their attention if you’re just standard and look like the others?
Well you can’t.
Today, you need to be different to stand out.
Great presentations: left + right brain
Our PowerPoint slides are a bit like our brains, they have two “sides”.
While one focuses on rational and logic (yes, I am talking about the content, your copy), the other taps into our emotions (the design).
The key rules of success
Before starting, I’d like to share with you several rules of success.
These rules are extracted from a fascinating book called Made to Stick: Why Some Ideas Survive and Others Die.
Why do some ideas thrive while others die?
And how do we improve the chances of worthy ideas?
In Made to Stick, Chip and Dan Heath tackle head-on these vexing questions and reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Shortly, the book explains what makes an idea or concept memorable or interesting. Chip and Dan Heath believe that sticky ideas (and I would say, by extension, sticky PowerPoints!) have 6 SUCCES principles:
The reason why I’m mentioning you the SUCCESS principles is that 3 of these principles are actually at the core of great presentations.
Keep them in mind at all times.
Here there are:
None of your presentations will stand out if the content blurry and unclear.
Because it will either bore people or mislead them.
Simple means that you need to find the core of your message: you should strip your idea down to its most critical essence (learn how to do just that right here).
How to make ideas and messages clear?
Whith a crystal-clear message.
Concreteness is the only true way to ensure that your idea, message, content will mean the same thing to everyone in your audience. People don’t remember vague stuff.
Be laser-focus on crafting a content that minimizes the comprehension time of your audience.
People have to GET IT.
To make people care about what you have to say, you have to make them feel something. You can do that…