Presentation Tips 6

A Quick Introduction To Great PowerPoint Design

I am pretty sure the next sentence has popped in your mind a couple of times already:
“Why should I actually spend time (and energy) to improve my presentation skills?”
“What are the actual benefits of presentation skills?”

structure

I won’t lie to you:
It’s HARD to rock at presenting.
But it’s even HARDER when you’re not sure about why you should actually improve your presentation skills.
In today’s post I am going to put things in order and tell you a few things about why good presentation matters, and how you can start improving yours quickly.




Nobody’s listening

Yeah, I know.
It’s kinda sad.
But it’s what’s happening.
nobody's listening
Think about the last time you saw someone grabbing his iPhone, pretending to be busy, to escape a boring presentation. Feels like yesterday.




The thing is, almost everybody makes presentations.
Business meetings? Presentation.
Sales pitch to prospect? Presentation.
Investor pitch? Presentation.
Presentations are everywhere.
And major problem of communication is actually to get people’s attention. Some people have the authority to demand attention.




For instance, big clients or our parents (normally).
But in many other cases, we can’t beg for attention, we just have to attract it. Because yes, folks we want or have to talk to, colleagues, partners, clients, prospects, are more and more busy.
That just means they have much less time available for you. So how can you grab their attention if you’re just standard and look like the others?
Well you can’t.
Today, you need to be different to stand out.




Great presentations: left + right brain

powerpoint presentation design
Image credit: Mercedes-Benz.
Our PowerPoint slides are a bit like our brains, they have two “sides”.
While one focuses on rational and logic (yes, I am talking about the content, your copy), the other taps into our emotions (the design).

The key rules of success

Before starting, I’d like to share with you several rules of success.
These rules are extracted from a fascinating book called Made to Stick: Why Some Ideas Survive and Others Die.
Why do some ideas thrive while others die?
And how do we improve the chances of worthy ideas?
In Made to Stick, Chip and Dan Heath tackle head-on these vexing questions and reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
powerpoint design
Shortly, the book explains what makes an idea or concept memorable or interesting. Chip and Dan Heath believe that sticky ideas (and I would say, by extension, sticky PowerPoints!) have 6 SUCCES principles:
– Simplicity
Unexpected
Concreteness
Credibility
Emotions
Stories




The reason why I’m mentioning you the SUCCESS principles is that 3 of these principles are actually at the core of great presentations.
Keep them in mind at all times.
Here there are:

1. Simplicity

powerpoint design template
None of your presentations will stand out if the content blurry and unclear.
Because it will either bore people or mislead them.
Simple means that you need to find the core of your message: you should strip your idea down to its most critical essence (learn how to do just that right here).

2. Concreteness

powerpoint design
How to make ideas and messages clear?
Whith a crystal-clear message.
And using the 3W Formula.
Concreteness is the only true way to ensure that your idea, message, content will mean the same thing to everyone in your audience. People don’t remember vague stuff.
Be laser-focus on crafting a content that minimizes the comprehension time of your audience.
People have to GET IT.

3. Emotions

powerpoint design
To make people care about what you have to say, you have to make them feel something. You can do that…

High impact presentation skills 

If you’re ready to get your message across, persuade ans make a fantastic impression, check out my favorite resources right here.

Smokey presentation skills




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  • Hi Clemence, I find your information very valuable and am looking for ideas, on how to create a power point presentation for some think call Brainwave Entrainment, if you have any tips I would be very grateful to you.

    Thank You

    Mr Tariq Omar Saddique
    Barcelona, Spain

    • Clem

      Hi Tariq,

      Thanks for your comment. I would recommend you to go through the steps below:
      1) Know your audience: who are they, why are they here (or why do they read your presentation), what do they want / what do you want them to do, how much do they know about the topic?
      2) Structure your presentation around a core message: what message do you want to convey to your audience? Based on this assessment, you build up supportive messages to give weight to your core message (figures, results, customer testimonials…)

      Defining your audience and what you want to tell them is the key to structuring a great presentation, whatever you industry/topic might be.

      Hope it helps,
      Clemence

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